10 Tips for Organizing Your Web Presence with a Blog
October 17, 2009 by Mary Emma Allen
In 5 Tips for Organizing Your Social Media Strategy, I mentioned one of the ways to do this was starting a blog for your business or service.
Image: sxc.hu
Sometimes a blog can be an offshoot of your web site, if you have one. In other instances, you begin your online presence with a blog.
Some possibilities for blog content to make it appealing. Thus viewers will keep returning, and your business becomes a household name:
- Include photos.
- Keep blog entries fairly short.
- Use lists of tips and items to make for easy reading
- Decide whether your blog will be product/service oriented or include some personal interaction.
- Keep the posts from being dry and preachy
- Include humor if it’s appropriate
- Include helpful information that relates to your business
- Give tips that would relate to your products and be of interest to customers.
- Give background information about yourself, your products and services
- If you’re not good at writing, enlist the help of someone who is…perhaps a family member or employee associated with your business.
How have you found a blog effective for your business?