Famous Organizers – a leap year ago

February 29, 2008 by Jennifer Hofmann  

(www.myorganizedbiz.com) – In honor of leap day, I wanted to take a look back in time four years ago to see what some household names in organizing were doing. So, using the amazing WayBack Machine, I found archives of three old websites.

What you see will surprise and delight…

First is one of my favorite companies, Franklin Covey. I know everyone’s using GTD these days, but they’re a good, solid organization with admirable ethics.

Here’s the FranklinCovey site in winter 2004:

Compare with today:

A clearer message about what they stand for – and no more scary blue guy.

Next is one of America’s favorite organizers – who’s come SO far in the last few years – Julie Morgenstern:

And in 2008:

What a difference! Success becomes her – and rightfully so!

Last is my Connecticut friend that many love to hate, but whose taste and simplicity are admirable. She who needs no last name… Martha.

Here’s the Martha Stewart site in 2004:

…and her site today:

All three sites have cleaner features and are easier to access than their aged counterparts. Which, when you think of it, only makes sense considering their commitment to organization.

Maybe I’m the only one who cares, but I noted that of the three, Martha’s the only one who’s blogging.

What did YOUR site look like 4 years ago? Are you more organized now (virtually or in reality) than you were back then?


Comments

2 Responses to “Famous Organizers – a leap year ago”
  1. Mark Silver says:

    I love the wayback machine. I’ve seen some old versions of my site that make me cringe… and rejoice in how far we’ve come.

    We’re in the middle of another design change. Not sure when it will go live, but I hope the end result will be much cleaner and more clear. That’s the process, eh? Kinda like stones in river, getting worn more and more smooth…

  2. Mark: Agreed. Worn, smooth, and prettier (inside and out).

    Looking at these sites reminds me that we’re all in process all the time and that change doesn’t happen overnight. Growing a business is a gradual thing.

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