How Do You Organize a Holiday Business Open House?
Numerous businesses conduct Open House promotions before the holidays to introduce gift products, update customers on products and services, enjoy refreshments and have fun.
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These might consist of simply a gathering at one’s home (if you operate an online or home business) or a time for greeting customers at your walk-in shop.
How do you organize?
- Set a date and time.
- Determine whether you’ll have scheduled hours or simply be open for customers and prospective customers stopping by.
- Will you demonstrate products?
- Will you serve refreshments? If so, determine what they’ll be. If you sell food items in your business, serve samples of these.
- Prepare invitations to send by mail, unless you plan on a large gathering. Then you might put up a sign at your business as well as invitations.
- Are e-mail invitations appropriate for your Open House?
- If others in your town are joining together for a special Open House day or evening, see about planning yours at this time. You might participate in some cooperative promotion.
If you’ve participated in Open House events, what tips do you have for organizing them?