Make your goals SMART: Measurable
(myorganizedbiz.com) - To continue our series on SMART goals, we’ll talk about designing a measurable goal. What is that, anyway?
A measurable goal should be quantifiable. You, and your employees, need something to work towards. You need milestones. How will you measure progress if you don’t have milestones?
For example, which of these goals is measurable?
- In the next five years, we’d like to grow our customer base and increase sales.
- In the next five years, we’d like to see a 50% return rate from our new customers and increase sales 10% each year during that time.
Those aren’t perfect examples, but you can tell which one is measurable, right? Once you know how to quantify your goals, you can track your progress. And making actual progress, and being able to see it, is one of the points of setting goals in the first place.
And if you have employees, measurable goals is equally important for them. If you want them to stay motivated, they must have milestones for indicating progress. One of the things that used to frustrate me was having vague goals tacked onto my evaluation. The results were completely subjective, and that certainly didn’t help motivate me to get them done. I’m the type that will do my best to meet them anyway, but milestones would have lessened my frustration and lack of control.
Do you set measurable goals? Do you feel like you make actual progress when you do?
Tags: attainable, goal-setting, goals, measurable, planning, relevant, SMART acronym, SMART goals, specific, timelyRelated Stories
POSTED IN: Goals and goal setting, Series
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