Organizing Promotions for Specific Groups

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When organizing promotions for your business, consider what group you’re focusing on or targeting.  Perhaps you have different groups.  However, your promotions generally are more effictive if you focus on a particular group at a time.  The same type of techniques might be used, but let each group know how you can fill their needs.

For instance, at Home Biz Notes, I mentioned that online shopping appeals to those with health issues.  If someone with a home or small business has items or services that interest those shoppers (and this can be a wide category).  I also wrote at Small Business Boomers, about statistics that mention the growing appeal of online shopping for seniors and boomers.

How can you appeal to specific groups of shoppers if your business is an online one or can utlize online sales even if it’s a walk-in business?  Here are a few suggestions on your way to organizing:

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  • Develop an e-mail list from your customers and ask if you might send them notices of new products or updates on how to use what you’re selling.
  • Develop an e-newsletter and send this out periodically.
  • Notice methods other businesses are using to appeal to online shoppers.
  • Realize that more and more shoppers will be doing their purchasing online in the coming months and years.
  • Have customers fill out a questionnaire denoting their interests in products and services.