Organizing Your Packaging for “Green” Products
December 19, 2009 by Mary Emma Allen
Recycling Image: sxc.hu
Selling “green” products? How you package them might make a statement, too. Consider how to organize so your packaging is as green as possible, too.
My niece tells about ordering pencils that were made from recycled materials. She wanted to see what they were like, perhaps use them for stocking stuffers, and do her bit in saving trees.
However, she wondered how much “greening” the seller believed in. Of course, for sending something in the mail or via another delivery service, there are limitations on packaging. However, within the mailer, the pencils were inside an attractive non-recyclable (not #1 or#2) plastic container. This was placed within plastic bag.
She may have saved some trees, she thought, but added to the amount of non-biodegradable plastic accumulated.
Consider whether your packaging is compatable with the product(s) you’re selling and the practices you’re promoting. Granted, some of the environmentally safe packaging costs more. Perhaps explain to your customers this difference in cost and let them have the option of paying more for this type of packaging or going with the traditional. Sometimes, too, you have little choice of packaging when it comes to shipping items.
How do you, or would you, solve this dilemma?
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