I’ve written about a number of branding strategists at Home Biz Notes.  Perhaps none of them started out deciding to develop a brand, but slowly it has evolved for them and is worthwhile building upon now.

Susan Gunelius on Branding Your Business – The Playboy Way

Branding – The Elm Creek Way

Kyra E. Hicks Discovers Her Writing Niche or Brand

How Do I Brand My Home Business?

Can I Brand – The Trails End Quilters Way?

Have you begun branding your business?

Post from: My Organized Biz

Image: sxc.hu

  Have you been organizing your business so that you fit an image or brand?  Do you have an image that will linger over time?

• Make a list of words that describe you or your business. 
• What are the best ones that bring vivid images of what you want people to think of you?
• Find or take photos that describe you/your business? 
• How can you develop promotional material that will reflect this idea to your public?

Study other businesses.  What do you think of when you hear their name?  Does their name create an image?  How have they achieved this effect?

At a business conference I attended recently, the idea of branding came up as a strategy the parent company is using to become a household word with the public.  So…how can you organize your marketing to do this, too?

Post from: My Organized Biz