In 5 Tips for Organizing Your Social Media Strategy, I mentioned one of the ways to do this was starting a blog for your business or service. 
 Sometimes a blog can be an offshoot of your web site, if you have one.  In other  instances, you begin your online presence with a blog. 
Some possibilities for blog content to make it appealing.  Thus viewers will keep returning, and your business becomes a household name:

Include photos. 
Keep blog entries fairly short.
Use lists of tips and items to make for easy reading
Decide whether your blog will be product/service oriented or include some personal interaction.
Keep the posts from being dry and preachy
Include humor …read more

Organize yourself so that you have time to write well on your web site or blog.  Also, be coherent and understandable in your business correspondence, whether it’s e-mail, Facebook, postal letters or text messages.  This, of course, depends on who you’re corresponding with.  However, in general, you need to give the impression that you’re a competent and capable business person, not someone who conducts a business “hit or miss.”
Laura Spencer, at Writing Thoughts, has some thoughts about what could be wrong with your business web site: One most common problem that many companies overlook is the quality of the writing …read more

If you write a blog for your business, you may tend to run out of topics or update ideas.  Then you become frustrated and discouraged and wonder why you’re doing this.  However, if you continue writing frequent posts, you’re more likely to have readers coming to your blog.
What about making a list of 100 post ideas for your blog (today!), an idea discussed by Oscar Del Ben, guest poster at Daily Blog Tips.  Oscar said it took him about three hours to do this.  However, if you don’t have three uninterrupted hours, keep a notebook beside you and jot down the …read more