In today’s business world, it’s all about “branding,” giving yourself and your business an image that’s attention getting, one that will stick in the public’s mind and bring you to mind when they hear it.
  Have you been organizing your business so that you fit an image or brand?  Do you have an image that will linger over time?

Make a list of words that describe you or your business. 
What are the best ones that bring vivid images of what you want people to think of you?
Find or take photos that describe you/your business? 
How can you develop promotional material that will …read more

Scrapbooking becomes more than a way to secure family memories and photos.  The techniques utilized in this craft can be put to good measure when planning a business portfolio, I’ve discovered.
I used a photo album type portfolio when I operated a quiltmaking business.  That was before scrapbooking was a big attraction.  However, this was ideal for showing off my work at that time.
Now I’m involved in party planning,  Not so much the actual hands-on, being present at the affair planning as providing resources for my customers and helping them do their own affair.  I also look at ways to keep their costs …read more

Do you find some seasons are better for your business than others, that there are “down” times when the income isn’t so good? How do you organize and plan for this?

Become aware that some businesses are seasonal or are better at specific times during the year.
Arrange promotions for these times. Some businesses organize sales during “off” seasons.
Plan to adjust your home and business budgets accordingly.
Look for new lines to add that don’t greatly increase your expense but will increase interest in your business and sales.
Find an parttime job that will help bring in income to tide you over. This doesn’t …read more