Wow: Organizing your relationship with customers
(www.myorganizedbiz.com) – This article is part of a Business Channel-wide exploration of the Wow Factor in business.
At My Organized Biz, we’re taking a look at how your internal structures and policies can create the Wow Factor for your customers.
The term “Wow Factor” has been around for a while. From the research I’ve done on the topic, I’ve created a theory that there are actually two separate categories of “Wow Factor” used in business which can be used to your advantage.
The Superficial Wow
The first kind has an air of novelty and is used by marketing departments for a new product …read more

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