Organize Your Branding for Best Promotional Results

October 25, 2009 by Mary Emma Allen  

Organize Your Branding for Best Promotional Results

In today’s business world, it’s all about “branding,” giving yourself and your business an image that’s attention getting, one that will stick in the public’s mind and bring you to mind when they hear it.
  Have you been organizing your business so that you fit an image or brand?  Do you have an image that will linger over time?

Make a list of words that describe you or your business. 
What are the best ones that bring vivid images of what you want people to think of you?
Find or take photos that describe you/your business? 
How can you develop promotional material that will …read more

A Calendar for Organizing Your Promotions

August 19, 2009 by Mary Emma Allen  

A Calendar for Organizing Your Promotions

How do you organize or keep track of your promotions, so that you don’t forget or delay too long the events that you can utilize?

Some business people like to use the computer calendars that pop up when they open their screen.
Others find programs they where they can develop something like a spread sheet for the year, one which carries over into coming years.
Still others put these occasions into a Blackberry or iPhone type of planning program.  One friend has everything at her fingertips on her iPhone.
You also can utilize a notebook planner or schedule book, something like a  Franklin Planner.
Some …read more

Following up with contacts: ArtBizCoach Alyson Stanfield

April 15, 2008 by Jennifer Hofmann  

Following up with contacts: ArtBizCoach Alyson Stanfield

(www.myorganizedbiz.com) – Today I’m hosting Alyson B. Stanfield, author of I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion. Alyson is here as part of her blog tour to promote the book and is also giving away a free copy!
Jen: Welcome, Alyson!
Alyson: Jennifer, thanks so much for inviting me to your blog! I just love what you do.
Jen: As we’ve been preparing to feature you on my blog, I’ve been consistently impressed with your follow-up – with even the smallest details. And I bring this up because, in the book, you talk about the importance of following …read more

Crazy busy? Don’t miss this conference call

March 27, 2008 by Jennifer Hofmann  

Crazy busy? Don’t miss this conference call

If your life seems more off-kilter than usual, you might be “crazy busy” – a term used by Dr. Edward Hallowell to describe ADD-like symptoms in everyday people that come from the accelerated pace of life.
I subscribe to Hallowell’s CrazyBusy tips feed and was notified of a free conference call – happening today! – featuring Dr. Hallowell and others, including Joe Polish of Piranha Marketing.
Here is the email text in its entirety:

What I want to share with you are the secrets to keeping your life simple and keeping your business profitable. And, you can find them here –> www.SuccessWith …read more

Elegant simplicity in a sped-up world

March 24, 2008 by Jennifer Hofmann  

Elegant simplicity in a sped-up world

At the risk of sounding like a curmudgeon, sometimes I miss the good old days. A simpler, kinder time when life wasn’t dictated by the sounds of gadgets or lit by the glow of a monitor screen.
Ahh… but life keeps moving and speed isn’t always a bad thing. So, the b5 business channel bloggers put their heads together and wrote about how to live simply and work in a technological age.
The concepts are diverse, but there’s a common theme: simplicity. Is slow the new fast? Read on to find out.
Simplicity can be a powerful thing. Eric Eggertson points to …read more

Obama, MoveOn, and the Organized Biz

March 19, 2008 by Jennifer Hofmann  

Obama, MoveOn, and the Organized Biz

(www.myorganizedbiz.com) – This morning, a good friend forwarded me a message from MoveOn.org about Barack Obama’s speech that everyone’s talking about.

MoveOn is a great example of an organized biz. In a short amount of time, they mobilized hundreds of thousands of people to spread the word in less than 24 hours – and probably received thousands in donations as well. Not a bad return for a quick email.
How’d they do it?
If you want to inspire 100,000 people to take action on behalf of your business – or even just 1000 – your business need systems.
In MoveOn’s case, they have …read more

If ever oh ever a Buzz there was…

March 17, 2008 by Jennifer Hofmann  

If ever oh ever a Buzz there was…

This week’s blog of the week is Behind the Buzz!
Visit often for the latest ideas and insights into the world of buzz, advertising, marketing, and virtual networks!
Check out a recent post about web designers vs. web developers from Behind the Buzz blogger, Rachel Clarke.

Valentine for a Market-Her

February 14, 2008 by Jennifer Hofmann  

Valentine for a Market-Her

(www.myorganizedbiz.com) – From the day I met Kathy Mallary about a year ago, she left an indelible impression on me and has come to have a positive influence on how I blog, too.
Kathy is a brilliant coach, a gracious mentor, and the owner/founder of SpiritSpring and The Inspired Market-Her. The insights she shares with her coaches and colleagues are laser-clear, articulately explained, and immediately applicable to the situation I’m in at any given time.
Another thing I love about Kathy is her generosity. Every time I ask a question, Kathy shares the kind of information I need in a way that …read more


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