My Organized Biz

When organizing promotions for your business, consider what group you’re focusing on or targeting.  Perhaps you have different groups.  However, your promotions generally are more effictive if you focus on a particular group at a time.  The same type of techniques might be used, but let each group know how you can fill their needs.
For instance, at Home Biz Notes, I mentioned that online shopping appeals to those with health issues.  If someone with a home or small business has items or services that interest those shoppers (and this can be a wide category).  I also wrote at Small Business Boomers, about statistics …read more

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One system I like to use for keeping in contact with customers is sending postcards.  I’ve discussed this at Home Biz Notes, in the post, A Postcard a Day for Friendship and PR. So that you can keep up with this routine, which brings cheer and information to friends, family, customers and business associates, you may want to do a little organizing.

Keep postcards on hand and with you
Pick up postcards when you’re traveling
Use postcards from your own area
Make special business postcards
Make postcards from your art and photographs
If you’re an author, use cards with covers of your books
Use generic cards with inspiring sayings
Set up …read more

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Do you look ahead and organize your business for promotions?  Do you plan for upcoming events, holidays, and special occasions?
What about back-to-school promotions?  No, this isn’t a holiday.  You won’t find it on a calendar.  But this is a special time in students’ lives and for some a big milestone.
For instance, in our multigenerational household, our granddaughter is starting college and our grandson is beginning high school.  So in addition to getting them ready for back-topschool, we’re having a festive family dinner.
Do you have something in your businss (product or service) that ties in with the bac-to-school theme?  
Then look at …read more

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