In 5 Tips for Organizing Your Social Media Strategy, I mentioned one of the ways to do this was starting a blog for your business or service. 
 Sometimes a blog can be an offshoot of your web site, if you have one.  In other  instances, you begin your online presence with a blog. 
Some possibilities for blog content to make it appealing.  Thus viewers will keep returning, and your business becomes a household name:

Include photos. 
Keep blog entries fairly short.
Use lists of tips and items to make for easy reading
Decide whether your blog will be product/service oriented or include some personal interaction.
Keep the posts from being dry and preachy
Include humor …read more

(www.myorganizedbiz.com) – I’m thrilled to be featuring Leif Hansen this week from SparkNW. He’s had quite a lot of press and camera time lately around his work with SoulTech, including a recent feature on the Today Show.
Jen: Welcome, Leif! Now, you’ve got your businesses, Spark Northwest & Spark Social Media, and recently the ‘Soul Tech’ workshop – that’s a lot! How are you spending most of your time?
Leif: I divide it a few ways, but the main focus for me lately is doing consulting and development around new social media. People are more and more interested in things like …read more